political logo

Today's Daily Heller from PRINT magazine has a story about Obama's logo. see below:
Who designed the Obama O? John Maas on bnet.com has the answer:

The Obama logo was created early in 2007, through a collaboration between Chicago firms Sender LLC and MO/DE. Chief Obama strategist David Axelrod gave the agencies a mandate: design a logo that would evoke "a new sense of hope," as he told the Chicago Business Journal. After working feverishly, the design was introduced on February 10, 2007.

Sol Sender discusses the "brand development" of the most memorable political logo in the past 50 years here. And MO/DE addresses its contributions to the campaign here with a video here. Bravo to both creators for breaking the conventional mold.