more personal: The change of Philips' wordmark

Philips, updated its wordmark months ago. All the modifications point to a need for better performance and reproducibility.


Brand New had a blog post on this change "On the image above we can see some of the changes: The old logo is in red, the new one in blue, and then overlayed. The biggest change is the width of the characters and the additional spacing between characters, resulting in a slightly wider wordmark, but not drastic enough where they are sacrficing a need for additional space to render the logo. The angles of the "S" and "L" have also been modified to be more unique, and not just a 90-degree angle.The other big change was to go from a geometric, monoweight sans serif to a more humanist sans serif, with clearer contrast between thicks and thins; I imagine this was done because the wordmark was "gaining weight" at the joints when reproduced, while having these slightly curved joints would reproduce as straight corners when molding a logo out of plastic or metal or any other material. In print and online, however, the changes will be more noticeable, and the new wordmark feels more personable and friendly and less mechanic. Overall, this is an interesting change, and while I usually prefer my sans serifs monoweight and geometric I can see how this wordmark benefits from the small tweaks."